Across all ads
↓ 7% vs Previous 7 daysReported by Meta
↑ 56% vs Previous 7 daysMeta spend ÷ Meta leads
↓ 40% vs Previous 7 daysCRM exports through Oct 26 · partial
CRM exports through Oct 26 · partial
Meta spend ÷ booked
CRM exports through Oct 26 · partial
Meta spend ÷ closed won
$72 CPM
↓ 12% vs Previous 7 days1.81% CTR · $3.97 CPC
↑ 14% vs Previous 7 daysDelivery mix
Spend by top ad set
Reconciliation
Meta ↔ HighLevel
Meta Leads Center submission identities end Oct 12; Meta Ads metrics are current through Oct 26. October HighLevel uploads checked Oct 26 contain 28 contacts and 32 Open opportunities through Oct 24, but omit won/lost records and five Meta opportunity contact rows. Retained CRM outcomes and repeat submissions are preserved; later identities and outcomes require a complete export.
Meta Leads Center submission identities end Oct 12; Meta Ads metrics are current through Oct 26. October HighLevel uploads checked Oct 26 contain 28 contacts and 32 Open opportunities through Oct 24, but omit won/lost records and five Meta opportunity contact rows. Retained CRM outcomes and repeat submissions are preserved; later identities and outcomes require a complete export.
Attribution
Performance by ad set
HighLevel contacts joined by verified Meta ad-set and ad IDs
| Active | $388 | 8 | 0 | $48 | — | — | |
| Active | $260 | 4 | 0 | $65 | — | — | |
| Active | $224 | 2 | 0 | $112 | — | — | |
| Off | $23 | — | 0 | — | — | — | |
| Unassigned / no delivered ad set | Not available | — | — | 7 | — | 2+ | — |
| Total | — | $894 | 14 | 7+ | $64 | 3+ | — |
Campaign delivery
Performance by campaign
Exact Meta totals for the selected acquisition window.
| Campaign | Status | Spend | Leads | Cost / lead | Impressions | Clicks | CTR |
|---|---|---|---|---|---|---|---|
| PBA Lead Gen - (PBA Page)- 6/2/26 | Active | $894 | 14 | $64 | 12,442 | 225 | 1.81% |
| Total | — | $894 | 14 | $64 | 12,442 | 225 | 1.81% |
Closed won
Meta-attributed deals closed
Contacts were created in the selected period; their outcomes may have occurred later.
| Contact | Company | Stage | Value | Closed | Opportunity created |
|---|